Service Overview

For consulting businesses, the ability to consistently attract qualified leads isn’t just a growth strategy — it’s survival. Without a predictable pipeline, you’re forced into reactive cycles of chasing clients, relying on referrals, or hoping your network delivers.

Our Lead Generation service is built to change that.

We help consulting firms build a reliable system for attracting the right prospects — not just traffic or random inquiries. Using a combination of positioning, outreach, targeting, and automation, we create a funnel that brings high-quality leads into your business consistently, and at scale.

Whether you're a solo consultant, a boutique agency, or an expert-led firm, this service is designed to give you full control over how new opportunities come to you — not the other way around.

What You’ll Gain

Lead Generation isn’t about volume. It’s about quality, fit, and timing — and knowing exactly where your next opportunity is coming from.

You’ll gain:

• A clear, validated value proposition tailored to attract your ideal client segment
• A messaging strategy that speaks directly to pain points and outcomes
• Targeted prospecting lists built using firmographic, behavioral, or intent data
• A proven outreach system using email, LinkedIn, or content that drives interest
• A lead qualification process that filters for fit, readiness, and budget
• An automated engine that keeps the pipeline full without constant manual effort

In short: you’ll stop chasing leads and start attracting clients who are actually ready to work with you.

Why Lead Generation Matters for Consultants

Most consultants rely too heavily on word of mouth, referrals, or inbound luck. That works — until it doesn’t.

A proactive lead generation system gives you:

• Predictability: Know exactly how many conversations and deals you can expect each month.
• Control: Reach the clients you actually want, instead of waiting to be found.
• Focus: Spend time with leads who match your niche, values, and offer.
• Leverage: Grow your business without relying on ads, agencies, or platform algorithms.

Without lead generation, you're not really in control of your growth. With it, you become unstoppable.

What’s Included in Lead Generation

This service is divided into key building blocks that work together to create a consistent, high-converting lead engine.

1. Positioning & Offer Clarity

We begin by helping you define who you help, how you help them, and why you're the best choice.

Deliverables include:

• Ideal client profile (ICP) development
• Market positioning framework
• Clear, outcomes-driven offer statement
• Differentiators and proof points that convert

2. Messaging & Copywriting

Your message needs to cut through noise and speak directly to what your audience is feeling.

We provide:

• High-converting cold email and DM scripts
• LinkedIn connection/request message copy
• Headline and subject line variations for A/B testing
• Call-to-action strategies that drive response

3. Prospecting Strategy & Targeting

We build a custom lead list based on your niche, offer, and goals — using data from platforms like LinkedIn, Apollo, or manual research.

Includes:

• Prospect filters (industry, job title, company size, etc.)
• Smart list building for campaign batching
• Lead enrichment and segmentation

4. Outreach Campaign Setup

We set up and launch outreach campaigns across one or more channels (email, LinkedIn, content).

Setup includes:

• Campaign automation tools (e.g. Instantly, Smartlead, or LinkedIn tools)
• Inbox management setup (custom domains, warmup, sending strategy)
• Sequenced messaging logic (multi-step, behavior-based flows)
• Calendar integration for lead booking

5. Lead Qualification & Response Handling

We help you handle replies and filter serious leads from time-wasters — with optional scripts and training.

You’ll receive:

• Lead scoring framework
• Reply categorization and workflows
• Calendar routing based on lead type
• CRM or Notion pipeline setup for tracking

6. Dashboard & Metrics Tracking

Know what’s working and where to optimize. We set up reporting for key campaign metrics.

Includes:

• Open, reply, booking, and conversion rates
• Lead quality breakdown by segment
• Weekly performance reviews
• Strategic recommendations for improvement

Who This Service Is For

This service is designed for consultants and expert-led firms who are tired of inconsistent lead flow and ready to build a reliable pipeline.

It’s a great fit for:

• Solo consultants launching or growing their personal brand
• Agencies offering high-value services to B2B clients
• Coaches and experts selling premium offers
• Fractional CMOs, CFOs, and operators needing steady deal flow
• Any expert-driven business looking to scale predictably

If you’re great at delivering results but need help getting in front of the right people — this service was built for you.

Delivery Format

You’ll receive a fully set-up lead generation system, complete with strategy, assets, automation, and documentation — ready to run immediately.

Deliverables include:

• Lead generation blueprint (PDF + visual mapping)
• Campaign copy and email sequences
• Outreach automation setup
• ICP and positioning summary
• Prospecting list (CSV or CRM)
• Optional: training sessions or done-for-you launch

Timeline

Standard delivery is 10–12 business days from kickoff. For multi-channel setups or custom research, timelines may extend. Rush options available.

Why Clients Love Lead Generation

Our consulting clients often tell us this is the first time they’ve felt in control of their growth.

One said:

I finally stopped waiting for referrals. Now I know exactly what to send, to whom, and what response to expect.

Another added:

I booked 14 calls in the first 3 weeks — all with my ideal type of client. It changed everything.

This service doesn’t just bring you more leads. It brings you the right leads — consistently.

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